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Executive Summit
Wednesday July 27, 2005
Agile practices continue to gain acceptance from senior management as organizations look to improve software quality and customer responsiveness.

Be sure to attend this unique full-day event on Wednesday, July 27 to learn firsthand how Agile implementations are making an impact from an organizational perspective. By attending The Executive Summit, you will gain insight into senior management's views and experiences with Agile. The Summit offers three main sessions:

1) Case studies - four stories told by the executives who lived them (with interactive Q&A from the audience),

2) Luncheon Keynote by creative collaboration expert Lee Devin (author of Artful Making) and,

3) Large and small group discussions about what works and what doesn't in Agile implementations.

Attendees will include "C" level executives, executive project sponsors, Agile opinion leaders, and senior managers exploring the business value of agility. Topics will focus on what it means to be an Agile organization and the challenges and barriers to realizing the various benefits of becoming Agile. Discussion topics will examine real-world executive experiences, successes and practical tips for building a successful Agile organization.

Wednesday July 27, 2005 8:00am
Introduction from Summit Chair
Michael Spayd - COGILITY, LLC
Key Participant Stories & Discussion : The session begins with four executives sharing their experiences - the good and the bad - on implementing Agile programs. A facilitated "fish bowl" discussion will follow to draw out the concerns and observations of the presenters and those in the audience. Everyone will be encouraged to offer topics, situations, questions and possible solutions for discussion.

Keynote Lunch with Lee Devin
During lunch, Lee Devin will present aspects of his research on creative collaboration, utilizing his past book, Artful Making with Rob Austin, and their upcoming book on artful leadership that explores issues pertinent to the creative aspects of software development and in keeping with the spirit of the day.
Lee Devin
Improvisation with Lee Devin:
After lunch and a short break, Lee will demonstrate parallels between "artful making" and business leadership, inviting participants to engage in developing new and valuable skills.
Participant Stories & Discussion :
Participants will meet in small groups to identify their favorite case studies and/or issues they would like discussed further. Agile opinion leaders and executive experts will be involved in each of these small groups to assist in formulating the issues and concerns. After prioritizing lists, each small group will offer their most important case or issue for the large group to consider and discuss.
Appreciative Wrap Up & Evaluation:
We will wrap up the day (Session ends at 5:00 p.m.) by getting feedback from the participants, presenting some parting gifts and thanking all.

Bios of KeyNote & Key Participants    
Lee Devin has an AB degree from San Jose State College and a PhD from Indiana University. Teaching: University of Virginia, Vassar College, Swarthmore College. In 1970, he founded The Theatre at Swarthmore, a liberal arts theatre program with acting at the center, designed to prepare students for careers outside the showbiz. In 1975 he joined the artistic staff of the People's Light and Theatre, acting, teaching acting, and doing dramaturgy.
Along the way, he wrote articles, plays, opera librettos, translations; worked as technical director, electrician, stage manager, and dramaturg; acted in the academy, regional theatre, and for movies and TV. Artful Making: What Managers Need to Know about How Artists Work, written with Rob Austin, was published in 2003 by Financial Times Prentice Hall.
Currently: Consulting Dramaturg at the People's Light and Theatre, and a Senior Research Scholar at Swarthmore College. At work on several projects which interfere with, and cause him to neglect, his fishing.

Rich Freyberg is a senior-level executive with more than 30 years experience in information technology and financial services. He has a proven track record of applying emerging technology to strategic business problems. Rich was formerly the CIO of Schwab Capital Markets, a managing director of syndicated lending technology at Bankers Trust and a first vice president of retail technology at Security Pacific. Prior to these positions he started several successful software development firms; specializing in distributed and mission-critical banking applications. He holds Bachelor of Science and Masters of Science degrees in electrical engineering and computer science from M.I.T. Rich is currently on the advisory boards of Northstar, Certagon, Xtiva and Mainsoft; and on the board of directors of IO-Informatics, APCaP and Gold Medal Foundation.

Israel Gat's executive career has spanned some of the world's top technology companies, including IBM, Digital, Microsoft, EMC and others. Digital's NetView, EMC's Cellera and Microsoft's MOM 2000 are some of the products he brought to market during his tenure with these companies. In addition to his experience with industry giants, Israel is also well versed in growing smaller companies and he has held advisory and venture capital positions for companies in new, high-growth markets. Currently, Israel is VP of Infrastructure Management for BMC.

Eric Olafson: President and Chief Executive Officer Eric is focused on the ongoing development of the business and direction of the retail-in-realtime vision. Eric has an extensive background in systems development, marketing and sales organizations, the past fifteen years of which have focused on the retail market. He is a leading proponent of the thin-client revolution in retail and has been extensively quoted in industry and trade journals. In 2001 Eric was named the Ernst & Young Entrepreneur of the Year.

Brian Robertson is the CEO and co-founder of Ternary Software, Inc., a leading provider of software development services to early-stage and emerging growth technology companies. Ternary's unique model provides clients with everything from a technology executive to an "agile" programming team - all tightly integrated with the client's business and executive team. Ternary has earned significant praise from both clients and the broader business community, and is currently the 30th fastest growing privately-held company in the Philadelphia region. Behind the scenes, Ternary's unique organizational design, governance structure, and related business practices have helped advance the leading edge of organizational science. Brian frequently speaks at local and international conferences about these and other topics. In addition to his work at Ternary, Brian is heavily involved in the local entrepreneurial community, including serving on a key advisory committee for the state-run Ben Franklin Technology Partners investment fund.

Agile 2006 is being scheduled for July 23-28, 2006, at the Hyatt downtown Minneapolis.
Mark your calendars!
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